In this video, we’re diving into one of the most critical components of a successful Google Ads campaign: keyword research. Effective keyword research is essential for maximizing your Google Ads Grant and driving meaningful traffic to your nonprofit's website.

We’ll cover:

• The importance of relevant keywords for your nonprofit
• Best practices for identifying effective keywords
• The differences between short-tail and long-tail keywords
• Understanding search volume and competition levels
• Free resources for keyword research, including Google Keyword Planner, Google Trends, and Ubersuggest
• How to maintain a minimum quality score of 3 for your keywords

Plus, we’ve provided a downloadable keyword research template to help you organize your findings. By the end of this video, you’ll be well-equipped to build a list of high-performing keywords for your campaigns.

Stay tuned for our next segment, where we’ll explore creating compelling ad copy that resonates with your audience!

🖇 Resources:

- Google Keyword Planner (accessible under your Google Ads account)

- Google Trends

- Ubersuggest