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Google Ad Grants Crash Course
Module 1
Welcome to the course (1:40)
What is the Google Ad Grant? (2:05)
Who is eligible for the Google Ad Grant? (3:00)
How to apply for the Google for Nonprofits Program & the Google Ad Grant (2:33)
Module 2
Activating your Google Ad Grant account (2:45)
Advertiser Verification (3:49)
Module 3
Introduction to Campaign Building (3:28)
Keyword Research (4:35)
Creating Ad Copy (6:28)
Setting Your Budget and Bids (3:55)
Targeting Your Ads (4:55)
Using Ad Extensions (3:43)
Module 4
Introduction to Campaign Management (2:29)
Tracking Your Campaign Performance (3:47)
Making Adjustments to Your Campaigns (5:07)
Best Practices for Ongoing Optimization (4:31)
Maintaining Compliance with Google Ads Grant Guidelines (4:26)
Module 5
General Recap (3:12)
Strategic Planning for Nonprofit Campaigns (4:30)
Moving Forward (3:57)
Outro (1:01)
Maintaining Compliance with Google Ads Grant Guidelines
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