Welcome back!

In this video, we’re diving deep into campaign performance tracking using the Google Ads dashboard.

You’ll learn how to interpret key metrics like impressions, clicks, conversions, and click-through rates (CTR) to make data-driven decisions for your nonprofit’s campaigns. I’ll show you how to customize your dashboard, analyze campaign strengths, and create reports to track your progress over time. By the end, you’ll be ready to optimize your ads and maintain a strong 5% CTR to stay compliant with the Google Ads Grant.

Let’s get started!